I have nearly 20 years of experience in this space, and yet these agencies — some of them wildly successful — would pitch me things that were completely off-base. The sad truth is they thrive by taking advantage of dentists' lack of marketing knowledge, selling them things they don't need. That frustration is a huge part of why I started Dental Marketing Lab. Practices deserve better.
I've always had an insane love for marketing. From the time I was young, I was drawn to the idea of how a message could inspire someone to take action. That passion turned into a career where I had the privilege of working with multiple DSOs — including one that grew from just a handful of practices to over 65 locations. During that time, I served as the head of marketing, building the systems, strategies, and team that made that scale possible.
I didn't learn marketing from a book. I learned it in the trenches. I've stood on the corner in a tooth costume spinning signs. I've run Facebook ads, built websites, stamped 10,000 direct mail pieces by hand, and answered phones at the front desk so I could truly understand what patients experience every day.
I've seen firsthand how different the challenges are when you're at 3 practices versus 30 — and how everything changes once you hit 40+ locations. At that stage, it's all about building systems that scale: website templates that can be launched in two weeks, online stores where offices can order branded materials without bottlenecks. I've lived it, and I know what it takes.
Beyond marketing, I'm a wife of almost 20 years and a proud mom of two amazing kids. Our family is rooted in Bixby, Oklahoma. My kids keep me running between football, soccer, softball, and basketball games — and I wouldn't trade it for anything.
That mix of family, community, and real-world experience is what drives how I work with clients. I don't believe in fluff or buzzwords. I believe in honest, scrappy, smart marketing that delivers results and scales with you as you grow.
